[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sanvita.cz\/celistvy-pohled-bingu-na-vyhledavani-ke-zhlednuti-na-smx-west\/#Article","mainEntityOfPage":"https:\/\/www.sanvita.cz\/celistvy-pohled-bingu-na-vyhledavani-ke-zhlednuti-na-smx-west\/","headline":"Celistv\u00fd pohled Bingu na vyhled\u00e1v\u00e1n\u00ed ke zhl\u00e9dnut\u00ed na SMX West","name":"Celistv\u00fd pohled Bingu na vyhled\u00e1v\u00e1n\u00ed ke zhl\u00e9dnut\u00ed na SMX West","description":"Prezentace Bingu na konferenci SMX West v\u00a0San Jose n\u00e1m p\u0159ibl\u00ed\u017eila daleko bl\u00ed\u017ee integraci vyhled\u00e1v\u00e1n\u00ed pro intern\u00ed dokumenty a jak inteligentn\u00ed…","datePublished":"2026-05-23","dateModified":"2026-05-23","author":{"@type":"Person","@id":"https:\/\/www.sanvita.cz\/author\/#Person","name":"","url":"https:\/\/www.sanvita.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/80bc9a30a8183589d38927f3b57d5a9aa763777ca2942415b346d54d020a9840?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/80bc9a30a8183589d38927f3b57d5a9aa763777ca2942415b346d54d020a9840?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sanvita.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.sanvita.cz\/celistvy-pohled-bingu-na-vyhledavani-ke-zhlednuti-na-smx-west\/","wordCount":996,"articleBody":"Prezentace Bingu na konferenci SMX West v\u00a0San Jose n\u00e1m p\u0159ibl\u00ed\u017eila daleko bl\u00ed\u017ee integraci vyhled\u00e1v\u00e1n\u00ed pro intern\u00ed dokumenty a jak inteligentn\u00ed vyhled\u00e1v\u00e1n\u00ed obr\u00e1zk\u016f se bude vlastn\u011b d\u00e1le roz\u0161i\u0159ovat.\u00a0Druh\u00fd den na SMX West za\u010dal prezentac\u00ed od t\u00fdmu Bing z\u00a0Microsoftu. Mluv\u010d\u00ed Christi Olson a Junaid Ahmed se zam\u011b\u0159ili na zv\u00fdrazn\u011bn\u00ed Bingova pohledu na to, jak by vlastn\u011b vyhled\u00e1v\u00e1n\u00ed m\u011blo fungovat, jejich obecn\u00fd p\u0159\u00edstup k\u00a0n\u011bmu a tak\u00e9 funkce, kter\u00e9 maj\u00ed ve sv\u00e9m internetov\u00e9m vyhled\u00e1va\u010di, kter\u00e9 Google nem\u00e1. T\u00fdm Bingu ji\u017e p\u0159edt\u00edm o n\u011bkter\u00fdch z\u00a0t\u011bchto t\u00e9mat diskutoval (sta\u010d\u00ed si jenom naj\u00edt na\u0161i rekapitulaci z\u00a0SMX East), av\u0161ak i tak se zde objevilo hned n\u011bkolik nov\u00fdch projekt\u016f, o kter\u00fdch se hojn\u011b diskutovalo.\u00a0Celistv\u00fd p\u0159\u00edstup Bingu k\u00a0vyhled\u00e1v\u00e1n\u00ed sp\u011bje ke zlep\u0161ov\u00e1n\u00ed jejich organick\u00fdch v\u00fdsledk\u016f, a co se t\u00fd\u010de Bing Ads, jejich c\u00edlem je b\u00fdt co mo\u017en\u00e1 nejv\u00edce n\u00e1pomocn\u00ed, jak jen to jde. Aby to tak mohli u\u010dinit, Bing ud\u011blal hned sedmdes\u00e1t p\u011bt podstatn\u00fdch zm\u011bn v\u00a0minul\u00e9m roce 2018.\u00a0Uvnit\u0159 Bing Ads se objevily hned dv\u011b velk\u00e9 oblasti pro investice a byly to zejm\u00e9na Bing Ads Scripts a tak\u00e9 jist\u00e1 zlep\u0161en\u00ed pro jejich Google Import mo\u017enosti.\u00a0Bing Ads se tak\u00e9 pomalu p\u0159esouv\u00e1 sm\u011brem od kl\u00ed\u010dov\u00fdch slov k\u00a0marketingu inteligentn\u00edho obecenstva s\u00a0jeho Microsoft Audience Ads programem. Tento program zahrnuje funkce, jako jsou obecenstva v\u00a0trhu, c\u00edlen\u00ed na LinkedIn profily a tak\u00e9 schopnost zvl\u00e1dnout v\u00edcero c\u00edlen\u00ed na jazyky v\u00a0jedn\u00e9 skupin\u011b reklam.\u00a0Tak\u00e9 Microsoft Audience Network \u010derp\u00e1 z\u00a0jejich ned\u00e1vn\u00e9ho obchodu s\u00a0Verizon, kter\u00fd jim zp\u0159\u00edstupnil jejich vlastnosti, co\u017e zahrnuje nap\u0159\u00edklad p\u016fvodn\u00ed inzerci nap\u0159\u00ed\u010d Yahoo s\u00edt\u00ed. To d\u00e1v\u00e1 tak\u00e9 Bing Ads p\u0159\u00edstup k\u00a0AOL.com, the Huffington Post a tak\u00e9 jim d\u00e1v\u00e1 velice siln\u00fd pod\u00edl na trhu mobiln\u00edch za\u0159\u00edzen\u00ed. Microsoft nyn\u00ed pl\u00e1nuje dokon\u010dit jejich integraci s\u00a0Verizon Media s\u00edt\u00ed koncem t\u0159ic\u00e1t\u00e9ho prvn\u00edho b\u0159ezna.\u00a0Um\u011bl\u00e1 inteligence a tak\u00e9 rozsah v\u011bdomostn\u00edho grafu Bingu, kter\u00fd \u010d\u00edt\u00e1 asi okolo p\u011bt miliard entit, m\u00e1 za c\u00edl vybudovat dalek\u00e9 lep\u0161\u00ed s\u00e9mantick\u00e9 ch\u00e1p\u00e1n\u00ed ka\u017ed\u00e9 z\u00a0f\u00e1z\u00ed. Sna\u017een\u00edm se rozpitvat, co vlastn\u011b u\u017eivatel chce na z\u00e1klad\u011b pouh\u00fdch dvou \u010di t\u0159\u00ed slovn\u00fdch fr\u00e1z\u00ed je \u00fakol, kter\u00fd pat\u0159\u00ed mezi ty nejn\u00e1ro\u010dn\u011bj\u0161\u00ed aspekty vyhled\u00e1v\u00e1n\u00ed.\u00a0Christi zv\u00fdraznila integraci Microsoft vyhled\u00e1vac\u00edho grafu pro Byznys, kter\u00fd dovoluje Bingu d\u011blat daleko v\u00edce ne\u017e jen prohled\u00e1vat internet. M\u016f\u017ee tak\u00e9 prohled\u00e1vat intern\u00ed byznys s\u00edt\u011b s\u00a0informacemi v\u00a0dokumentech Microsoft Office, tabulk\u00e1ch, poverpointov\u00fdch prezentac\u00edch, Sharepoint souborech, v\u0161echno spojeno v\u00a0jednu \u00fa\u017easnou zku\u0161enost s\u00a0vyhled\u00e1v\u00e1n\u00edm.\u00a0Junaid, kter\u00fd byl nov\u00fd v\u00a0prezentov\u00e1n\u00ed na SMX, nebo\u0165 tr\u00e1v\u00ed v\u00edce \u010dasu na konferenc\u00edch o strojov\u00e9m u\u010den\u00ed, vysv\u011btlil, jak vlastn\u011b Bingovy c\u00edle sleduj\u00ed SEO c\u00edle.\u00a0Bing\u2019s QnA mo\u017enost zvl\u00e1dne vylep\u0161en\u00ed vyhled\u00e1v\u00e1n\u00ed tak, \u017ee dok\u00e1\u017ee p\u0159in\u00e9st odpov\u011bdi hned z\u00a0n\u011bkolika r\u016fzn\u00fdch perspektiv. Uzav\u0159eli partnerstv\u00ed s\u00a0Trust Project, aby zv\u00fd\u0161ili transparentnost zpr\u00e1v. To zahrnuje zejm\u00e9na nov\u00fd typ sch\u00e9matu, kter\u00fd je\u0161t\u011b mnoz\u00ed nepou\u017e\u00edvaj\u00ed, av\u0161ak neust\u00e1le jej propaguj\u00ed. Bing tak\u00e9 poskytuje mnoho-perspektivn\u00ed odpov\u011bdi a ned\u011bl\u00e1 to jenom pro regul\u00e9rn\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, ale roz\u0161\u00ed\u0159il tuto funkci i na zpravodajsk\u00e9 v\u00fdsledky.\u00a0Indexace v\u00a0re\u00e1ln\u00e9m \u010dase je velk\u00fdm krokem pro Bing. Znamen\u00e1 to, \u017ee jakmile n\u011bkdo bude cht\u00edt za\u010d\u00edt vyhled\u00e1vat na internetu, u\u017e by to tam m\u011blo d\u00e1vno b\u00fdt. Nap\u0159\u00edklad, pokud je ozn\u00e1men nespr\u00e1vn\u00fd \u010dlov\u011bk jako v\u00edt\u011bz Oskara, budete to cht\u00edt v\u011bd\u011bt OKAM\u017dIT\u011a.\u00a0Bing tak\u00e9 neust\u00e1le roz\u0161i\u0159uje sv\u00e9 funkce jak ve vyhled\u00e1v\u00e1n\u00ed obr\u00e1zku, tak v\u00a0jejich vizu\u00e1ln\u00edm vyhled\u00e1v\u00e1n\u00ed. Jeden p\u0159\u00edklad je tak\u00e9 pou\u017eit\u00ed kamery jako p\u0159\u00edm\u00fd vstup pro jejich Bing mobiln\u00ed aplikace. P\u0159edstavte si, \u017ee jste v\u00a0Pa\u0159\u00ed\u017ei, za\u0161li jste si na n\u011bjakou dobrou ve\u010de\u0159i, m\u011bli \u00fa\u017easn\u00e9 j\u00eddlo a nyn\u00ed jdete zase zp\u00e1tky, nap\u0159\u00edklad do hotelu. M\u011bli byste b\u00fdt schopni vyfotit si nap\u0159\u00edklad fotku mostu, ke kter\u00e9mu se p\u0159ibli\u017eujete a pou\u017e\u00edt vizu\u00e1ln\u00ed vyhled\u00e1v\u00e1n\u00ed k\u00a0identifikaci dan\u00e9ho mostu stejn\u011b tak jako bl\u00edzk\u00fdch m\u00edst, kter\u00e9 jsou zachyceny na fotce. Dal\u0161\u00ed funkce vyhled\u00e1v\u00e1n\u00ed obr\u00e1zk\u016f v\u00e1m zase \u0159ekne, kolik str\u00e1nek na internetu obsahuje dan\u00fd obr\u00e1zek.\u00a0Bing se tak\u00e9 sna\u017e\u00ed zam\u011b\u0159it na probl\u00e9my s\u00a0p\u0159\u00edli\u0161n\u00fdm proch\u00e1zen\u00edm a tak\u00e9 zv\u00fdraznil to, \u017ee \u010detnost jejich proch\u00e1zen\u00ed se bude sni\u017eovat.\u00a0S\u00a0mo\u017enost\u00ed nahr\u00e1t a\u017e deset tis\u00edc URL za den pro Bing (p\u0159e\u010dt\u011bte si o t\u00e9to funkci na na\u0161em blogu), pot\u0159eba pro proch\u00e1zen\u00ed je jaksi eliminov\u00e1na, nebo\u0165 t\u00edmto zp\u016fsobem mohou d\u00e1t spr\u00e1vci web\u016f ihned Bingu v\u011bd\u011bt, co se zm\u011bnilo a co mus\u00ed b\u00fdt indexov\u00e1no.\u00a0Abychom to n\u011bjak ukon\u010dili, Bing bude interagovat p\u0159\u00edmo s\u00a0v\u011bt\u0161\u00edmi spole\u010dnostmi (nap\u0159\u00edklad Amazonem). Vid\u00ed toti\u017e velkou zm\u011bnu v\u00a0tom, jak vlastn\u011b budou internetov\u00e9 vyhled\u00e1va\u010de nad\u00e1le fungovat. K\u00a0tomu je t\u0159eba dodat, \u017ee limit deseti tis\u00edc je jenom \u010d\u00edslo a to by se m\u011blo za n\u011bjak\u00fd ten \u010das zase zvednout.                                                                                                                                                                                                                                                                                                                                                                                                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